I am an Irish-Australian behaviour change creative interested in human behaviour, what people notice, avoid, remember and connect with. Over the past 15+ years, I’ve worked across advertising, social content, community engagement and behavioural change. I have worked on everything from global campaigns to local environment and education initiatives.

I like ideas that feel human and make people laugh, cry and change the way they feel about themselves or a topic and am interested in how ideas can move beyond awareness into something participatory, emotional and meaningful to people’s everyday lives. I can shape strategy and execution, generate ideas, make complex topics more human, create them and bring them into the real world through participation and engagement. People rarely change because they are given only instructions; they are nudged to act by something that lands, emotionally, through curiosity, socially or at the right moment.